“Color & Trend Collections introduce Mary Kay to new audiences.”
regular line color and trend based collections
While the strategic approach to Color & Trend changes based on the cultural nuances with each region around the world — the ultimate goal remains to use color as a strategic plank to reach new and younger consumers.
painted desert: spring Limited-edition collection
1. global skincare: development and design
1. timewise miracle set skincare: omni-channel campaign
