“MY MISSION has been to evolve Mary Kay’s global brand image
by creating a brand experience that is modern yet approachable, sophisticated yet youthful,
and globally cohesive yet regionally relevant.”
GLOBAL REBRANDING INITIATIVE
My department and I began a global rebranding initiative that impacts every touch-point Mary Kay has around the world. Projects at this scale require digging to the very ‘center’ of the brand. We started with the language and messaging which led to the tone and manner of all design. Our global creative department rewrote the Brand Manifesto, developed a Brand Messaging Strategy, refreshed our Global Color Palette, created new graphics and fresh design templates, introduced a stylized set of illustrations and icons, and designed a family of custom fonts. With the new identity established, and now expressed through the Mary Kay Brand ID, and Mary Kay Brand Style Guides, my department and I started by applying this fresh new approach to four key areas of the business that would have the most immediate impact on the brand.
Redesigned the Global Skincare Line.
Rebranded the Company Founder— Mary Kay Ash.
Reformatted all Global Omni-Channel Launch Toolkits
Updating the Global Color Line.
global Brand ID &. Global Brand style guidelines
Brand ID teaser video
Brand Vision video
1. global skincare: development and design
1. timewise miracle set skincare: omni-channel campaign
